Tempo — a workout app with a spine

Overview

Tempo is a strength-training app for people who find most fitness apps either patronizing or overwhelming. Confident typography, honest numbers, real motion.

The problem

Beginners abandon workout apps in week one — usually because the app talks down to them or buries the next action.

Process

I built a bold, legible visual system and a single always-obvious primary action per screen. Motion communicates progress instead of decorating it.

Outcome

Launched at 4.8 stars with 60k downloads in eight weeks and a 3× week-4 retention lift.